Navteq
International digital map data company, Navtec has specified 3D engraved Vitrics glass as the format for a series of reseller branding plaques, designed to increase its point of sale brand presence across Europe.
To be displayed in the outlets of key automotive retailers which sell products that incorporate Navtec technology, such as in-car satellite navigation systems, the wall mounted and desk top plaques will be used to project the high-tec Navtec brand at every possible point of sale.
The wall mounted plaques will display the engraved Navtec brand in colourless glass, suspended 2 cm’s above a dark blue plaque which will sit flush with the wall. The desk-top version of the plaque, designed for sales counters, will be crafted from the same colourless glass, and held in a small aluminium stand, incorporating a series of LED lights which project through the plaque.
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